Social media and HR: are you a swimmer, a scuba diver or a cynic?

This article is intended to be thought provoking about social media and the HR opportunities it provides. Much HR debate has focused on the 'compliance dimension of social media', which relates to the employer concern with use and abuse of social media at work, the Facebook and LinkedIn privacy debate and the potential for social exclusion. These compliance concerns are important, but this is the perceived 'threat' dimension and has the potential to obscure the 'adding-value opportunities' of social media that the business savvy HR professional will seek to exploit.