Research output per year
Research output per year
Personal profile
Research Interests
My research interest revolves around consumer decision-making, service marketing and consumer behaviour within tourism and hospitality context. My recent work has appeared in journals like the International Journal of Hospitality Management and Journal of Business Research.
Methodologically, I enjoy both quantitative studies and conducting field experiments. My approach is interdisciplinary, drawing on marketing, hospitality, and psychology.
I am interested in supervising new doctoral students doing work close to the above-indicated areas.
Teaching Responsibilities
I teach consumer behaviour and analytics and digital marketing strategy at PG level; marketing research project and introduction to digital marketing at UG level.
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Dive into the research topics where Shynar Dyussembayeva is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 5 Article
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Diamonds are a TikTokers’ best friend: unwrapping the motivations behind UK gifting on TikTok Live
Archer, L.-A., Broadbridge, V. E. & Dyussembayeva, S., 1 Jul 2025, In: Computers in Human Behavior. 168, 17 p., 108664.Research output: Contribution to journal › Article › peer-review
Open Access -
It is very traditional, you must try it! The role of traditional breakfast in family-run hotels
Vecchietti, G., Dyussembayeva, S., Viglia, G., Untilov, O. & Nassar, M. A. R. M., 1 May 2025, In: International Journal of Hospitality Management. 127, 7 p., 104120.Research output: Contribution to journal › Article › peer-review
Open AccessFile14 Downloads (Pure) -
Engagement and value cocreation within a multi-stakeholder service ecosystem
Viglia, G., Pera, R., Dyussembayeva, S., Mifsud, M. & Hollebeek, L. D., 1 Mar 2023, In: Journal of Business Research. 157, 9 p., 113584.Research output: Contribution to journal › Article › peer-review
Open AccessFile119 Downloads (Pure) -
Would you like to add a gratuity? When explicit requests hamper tipping
Dyussembayeva, S., Viglia, G., Nieto-Garcia, M. & Mattila, A. S., 1 Feb 2022, In: Journal of Business Research. 139, p. 908-917Research output: Contribution to journal › Article › peer-review
Open AccessFile820 Downloads (Pure) -
It makes me feel vulnerable! The impact of public self-disclosure on online complaint behavior
Dyussembayeva, S., Viglia, G., Nieto-Garcia, M. & Invernizzi, A. C., 1 Jul 2020, In: International Journal of Hospitality Management. 88, 9 p., 102512.Research output: Contribution to journal › Article › peer-review
Open AccessFile416 Downloads (Pure)
Thesis
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Post-consumption decision-making and its application to service marketing
Dyussembayeva, S. (Author), Nieto-Garcia, M. (Supervisor), Viglia, G. (Supervisor) & McGowan, P. (Supervisor), 2021Student thesis: Doctoral Thesis
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Datasets
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Dataset for ‘It makes me feel vulnerable! The impact of public self-disclosure on online complaint behavior'
Nieto-Garcia, M. (Creator), Viglia, G. (Creator) & Dyussembayeva, S. (Creator), University of Portsmouth, 2020
DOI: 10.17029/f1ac609c-1217-44a3-9ba9-877a7f80ac4f
Dataset
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Dataset for 'Would you like to add a gratuity? When explicit requests hamper tipping.'
Dyussembayeva, S. (Creator), Viglia, G. (Creator), Nieto-Garcia, M. (Creator) & Mattila, A. S. (Creator), University of Portsmouth, 2021
DOI: 10.17029/41d9a490-4bd9-476f-98e1-5bb3db9e1951
Dataset
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